Hotch StudiosSEO (Search Engine Optimization) by Hotch Studios Iowa SEO (Search Engine Optimization) by Hotch Studios Iowa

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Search Engine Optimization (SEO)

What is SEO?

SEO is the process of improving the organic ranking of a website so search engines like Google or Bing can find and index your website. Optimizing your online presence with quality copy and content earns you a higher placement.

What will it take for my website to rank in the search engines?

You need to know what you’re up against to rank better. A search engine crawls your website and determines if you best answer the question being asked. Your copy, content, and structure need to send a clear message. Utilizing online/offline marketing, keyword research, and competitor analysis, a strategy can be put into action to gain search ranking and get customers.

Search Engine Optimization

  • Website Audit
  • Competitive Analysis
  • Keyword Research
  • Online Marketing
  • Adwords-Pay Per Click
  • SEO Tag Enhancements
  • Local SEO
  • Content Creation
  • Copywriting

SEO Research & Planning

Do you know what you’re up against? What are your goals? Keyword research to determine how you rank. Competitor analysis to identify top competitors and strategies they are using to rank. Review analytic data on how customer view your website.

Local SEO

When searching a keyword, Google provides a map for people to find who is close. Getting listed on the map is an important part of driving customers to local services. Local Search Optimization can help your business with a competitive edge to stand out in Search Engine Results Pages (SERP).

Pay Per Click

Google Ads can give you immediate results for building more traffic to your website. Campaigns can be designed for your budget and intended audience by creating relevant and targeted content.

You have a nice looking website, but the ranking and traffic have not brought customers to your door. The copy, content, and structure of a page need to work together to earn the ranking in the search engines.